Our Mission

Our Mission

Our Mission

The ECGO team is on a mission to help universities, municipalities, and corporate offices improve their recycling efficiencies and ESG programs. Why is this important to us? It's simple, we care about our environment and our community.

We saw people who wanted to do good, but didn't know how. Our goal is to bridge the knowledge gap of recycling, and make it easy for people to participate.

Meet the Founders

founder

Nicole Toole

CEO and Founder

Nicole is an emerging leader who is passionate about sustainability and technology that has a real impact. A problem-solver at heart, she has spent the last 4-years researching consumer behavior around recycling and sustainability practices, building teams to leverage this research for innovative solutions, and effectively pitching these concepts to investors, organizations, and institutions. She is a firm believer that we all have the power to make our world a better place, if we have the courage to do so.

co founder
Ryan Walden

CTO and Co-Founder

Ryan Walden is an entrepreneur, data scientist, and machine learning engineer whose goal in life is to create something that actually contributes to the world. With ECGO, he has found a way to contribute his skills to build something he can be proud of.

Our Advisors

partners

Laila Amerman

Marketing Manager of Recycling Education at Waste Management

The idea behind ECGO is fantastic because it helps folks feel confident that they are recycling the right way. I’m hopeful this is the tool that can help us bring the level of trash in the recycling from 20% down to 10%. So far, it seems promising for helping communities, especially schools, on their recycling journey.

partners
Brent Wouters

President & CEO at Jet Linx

The ECGO app helps communities build strong environmental knowledge and lasting recycling behavior.  The app engages users in a community challenge to recycle more products and learn about the full lifecycle of products that they use.  The app educates, inspires and challenges users to think about the impact of their product choices on the environment and broader community.  The ECGO app delivers life-long environmental knowledge and awareness that will help save the planet.

partners
Jeff Cohu

Executive Director of the Center for Entrepreneurship & Innovation at Lipscomb University

Nicole and her team at ECGO have created a unique business model that combines technology, key industry partners, and behavioral incentives for users to tackle our greatest environmental challenge, solid waste disposal. This is a great idea!

partners
Jen Singh

Sustainability Catalyst at ATDC

ECGO is an engaging and informative tool to encourage consumer recycling. This innovative platform has strong potential to improve recycling outcomes and reduce the waste crisis.

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