Prove which campaigns drive repeat purchases. See who is still recycling your products after first exposure and how that varies by channel, creative, and offer.

Understand real-world usage, not just intent. Measure which SKUs are actually finished, how quickly, and in where so you can prioritize flavors, formats, and pack sizes.

Tie recyclability claims to real behavior. Track how often your packaging is recycled vs. landfilled, by material and municipality, to validate ESG claims and inform redesigns.